In 2023, We saw the “Quiet Luxury” trend explode on TikTok and made its way to Instagram, Pinterest, and YouTube. Similar trends, like the “Clean Girl” aesthetic, which is all about having a fresh face, with minimal, natural-looking makeup, also took off. Now that we’re several months into 2024, it is evident that the “less is more” mentality isn’t going anywhere in the world of fashion and beauty.

Our favourite celebrities — Sofia Richie, Jennifer Lawrence, and Gwyneth Paltrow — embody the classic quiet luxury aesthetic and are giving us loads of soft luxe content via Instagram and TikTok. The essence of soft luxury is more than just clothing… it’s a lifestyle, and we all want to know how to achieve such effortless elegance.

The #OOTD’s, mirror-selfies, and on-the-move outfit shots from these stylish celebs play into the graceful, low-maintenance energy that quiet luxury encapsulates. Think calm, and laid back, or “I just threw this on but look extremely chic and put-together”.

The representation of quiet luxury that we see coming from influencers is changing the game when it comes to defining luxury. Instead of flashy pieces with big labels, it’s all about refinement and timelessness. Quiet luxury is for the type of gals that would prefer to invest in fewer, high-quality, pieces that will elevate their wardrobe without the risk of going out of style.

Models and influencers like Rosie HW, Jasmine Tookes, and Michelle Lin have been dressing in a soft luxury aesthetics before it was trendy, and their current content success shows for it.

Think calm, and laid back, or ‘I just threw this on but look extremely chic and put-together’

These looks incorporate eternal pieces. It is important to note quality over quantity, and an emphasis on basics. We see a lot of trenches, tailored trousers, and flats or loafers. Earth tones, so beige, rust, olive, khaki, and taupe alongside classic black-and-white combinations are the driving color palettes of the quiet luxury aesthetic.

As influencers and celebrities share their quiet luxury looks, and their audiences choose to invest in the same pieces, it curates a connection between consumers with both the influencers and the brands they are choosing to support – authenticity and reliability is huge when it comes to the promotion of quiet luxury.

Affordable, Celebrity & Influencers

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