Running throughout the festive season, Selfridges has teamed up with vodka specialist Belvedere to launch a pop-up bar centred around the star’s unusual brand campaign. Intrigued? Here’s what we know…
What do we know?
This December’s most bizarre pop-up comes in the form of a Belvedere bar that’s landed itself in the middle of the Selfridges department store.
Earlier this month, Belvedere released a special advertisement video, and it’s about as star-studded as they come. Channelling his inner diva, the ad stars Daniel Craig as he dances throughout the two-minute sequence in various locations.
Directing the production is Academy Award-winning filmmaker Taika Waititi, with music from none other than Rita Ora and Griggs. It’s a rather bizarre campaign, but one that makes you laugh along with the Hollywood star as he takes on a more relaxed and jovial role than what he’s typically known for.
The campaign sees Craig become the new face of the brand, and where better to show off the collaboration than Selfridges itself.
The bar is sleek and stylish, with pews lining the bar front and giant screens of Craig on the sides. As you’d expect, there are plenty of martinis to go around along with Belvedere cocktails.
During the pop-up run, they will be offering a free Clubland Cocktail, a mix of Belvedere Vodka, white port, bitters and orange zest served martini style every Monday.
Where is it?
You might think this one would be popping up in Selfridges’ food court, but it’s actually nestled inside the store’s men’s shoe department.
Spot of shopping with your martini, anyone?
When does it run until?
Prepared with busy (and thirsty) shoppers in mind, The Belvedere Bar will be running until the 31st of December.