The Weekend Edit: H&M Team Up With Fashion Icon Iris Apfel

31st March 2022 | By Astrid Carter

Everything you need to know about H&M’s latest collaboration with  the grande dame of New York’s fashion scene, Iris Apfel.

When H&M launch one of their hotly-anticipated collaboration collections, you can be sure it’s going to sell out. The latest, launching today, celebrates 100 years of one of the fashion world’s most colourful and curious characters, Iris Apfel, and we expect by the time you’ve finished reading this article, it may already have sold out completely.

The line comprises clothing, shoes and accessories and as you’d expect it’s a riot of colour, print and eccentricity. Inspired directly from Apfel’s incredible wardrobe, expect colour clash tassel adorned jackets, jacquard pants in jewel tones and costume jewellery so big it could sink the Titanic. And while most of us don’t have the aplomb to pull a ‘full look’ off like Iris would, taking just one item – the brocade loafers with your favourite jeans or the citrine jacquard trousers with a crisp white shirt – and you’ve immediately pepped up your wardrobe with some Apfel energy, joy and colour.

The world’s best dressed centenarian’s back story is just as colourful as her wardrobe too, with work that includes everything from modelling contracts at the age of 97 to interior design for the White House, book deals and an exhibition at NY’s esteemed Costume Institute at the Metropolitan Museum of Art.

This is my tribute to freedom of style – proof that, as long as you’re true to yourself, you’ll look wonderful.

The line with the Swedish retailer is just another string to her very colourful bow and she has said of the collection, “This is my tribute to freedom of style – proof that, as long as you’re true to yourself, you’ll look wonderful.”

At 100-years-old, it looks like Iris is just getting started.

Iris Apfel X H&M launches in-store and online on 31st March 2022.

HM.com

Shop our favourites from the collection below – that’s if they haven’t already sold out…

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.


Want to receive more great articles like this every day? Join our daily email now


  • The Weekend Edit: H&M Team Up With Fashion Icon Iris Apfel
    Win Astrid & Miyu’s Gold Advent Calendar, Worth £695

    Join our emails packed full of ideas of the best places to eat out, drink, and generally great lifestyle content for your chance to win.

    Click for full T&Cs

  • The Weekend Edit: H&M Team Up With Fashion Icon Iris Apfel
    Win A Skin Rocks By Caroline Hirons Bundle Worth Over £250

    Join our emails packed full of ideas of the best places to eat out, drink, and generally great lifestyle content for your chance to win.

  • The Weekend Edit: H&M Team Up With Fashion Icon Iris Apfel
    Win £295 To Spend On Benefit Cosmetics Christmas Gift Sets

    Join our emails packed full of ideas of the best places to eat out, drink, and generally great lifestyle content for your chance to win.

    Click for full T&Cs

  • The Weekend Edit: H&M Team Up With Fashion Icon Iris Apfel
    Win The Deluxe Cowshed Advent Calendar, Worth £483

    Join our emails packed full of ideas of the best places to eat out, drink, and generally great lifestyle content for your chance to win.

    Click for full T&Cs

  • The Weekend Edit: H&M Team Up With Fashion Icon Iris Apfel
    Win An Exclusive Haircare Bundle Worth £245

    Join our emails packed full of ideas of the best places to eat out, drink, and generally great lifestyle content for your chance to win.

    Click for full T&Cs

  • The Weekend Edit: H&M Team Up With Fashion Icon Iris Apfel
    Win The Ultimate VOGUE Advent Calendar, Worth £1,650

    Join our emails packed full of ideas of the best places to eat out, drink, and generally great lifestyle content for your chance to win.

    Click for full T&Cs