The Viral Beauty Products That Are Actually Worth The Hype
It’s easy to get swept up in the hype, but here’s a rundown of the viral products that have earned their cult status and are genuinely worth your time, money and precious shelf space…
Congested, acne-prone skin? Girls, you need to give these pads a try! This powerhouse ingredient list consists of succinic acid, BHA, AHA and niacinamide to target pimples, clear pores, remove dead skin and reduce redness. They’re seriously good!
This launch has taken TikTok by storm, and it’s because it really is incredible! Inspired by Korean beauty, this formulation is infused with hyaluronic acid, vitamins B3, B5 and C, and is said to hydrate for up to 100 hours. This cream really does give you the glowiest, facial-like finish.
Glowy, bronzed, holiday-looking skin is what you’ll get with these viral drops. Add a little into your moisturiser in the morning, or add directly onto the skin for a more intense bronze hit, and you’ll be left looking like you’ve just got back from the beach. Plus, it’s a hard-working formulation too that’s rich in peptides and nourishing oils.
For the healthiest, natural-looking base, this Merit stick is an absolute dream. You can apply all-over and build the coverage up with this, or simply dab onto the areas where you need a little dose of perfecting.
This was my first introduction to Holly Boon’s brand, and I can see how this has blown up so quickly. This has fast become one of the best concealers I’ve ever tried. If you’re looking for a full-coverage concealer that doesn’t settle into your lines, give this a go!
If there’s one Refy product to add to your wishlist, let it be this! This bronzer melts into the skin seamlessly thanks to the dose of Vitamin E in the formula. It’s creamy, it’s blendable, and I’m reaching for it every day.
Cream blushes are my weakness, and the Glow For It team has nailed it with the fresh, dewy, pigment-rich stick. I wear the shade ‘Fresh’, which is also lovely dabbed onto the lips too.
Now the TikTok girls weren’t lying when they said how good this is! It’s a low-faff solution to perfect all-day lips. I use mine for a lip liner stain that doesn’t budge throughout the day, but you can absolutely pop all over for your lip shade (ideal for no-makeup days!).
This hero ‘skin-saviour’ product launched back in 1930, yet still dominates our social media feeds now. This viral balm is the perfect all-year-round lip hydrator, and you’ll always find a tube in my handbag.
The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.
