26 Beauty Influencers That Will Be Huge In 2025
Beauty influencers are everywhere right now, however it’s not just Lisa Eldridge party make up and Ruby Hammer beauty kit essentials getting the attention, 2025 promises to usher in a wave of new accounts changing the Instagram and TikTok beauty game. These influencers have built loyal communities through their expertise, authenticity and ability to connect with their followers on a personal level.
Popular platforms
In terms of content, beauty influencers have expanded beyond traditional platforms like Instagram and YouTube. They are leveraging emerging technologies such as virtual reality and augmented reality to provide immersive and interactive beauty experiences. Through these innovative mediums, they can showcase their expertise in a more engaging and personalized way, allowing their followers to virtually try on makeup, experiment with hairstyles, and explore skincare routines.
Emphasis on sustainability + ethics
Moreover, sustainability and ethical practices will become paramount for beauty influencers in 2025. They advocate for clean, natural, and cruelty-free beauty products, encouraging their followers to make conscious choices that are kind to the planet and themselves. From promoting eco-friendly packaging to supporting brands with transparent supply chains, these influencers are driving positive change within the industry.
As the industry continues to evolve, these influencers will play a pivotal role in shaping the future of beauty and inspiring individuals worldwide to embrace their own definition of beauty.
Beauty influencers are not just trendsetters but also advocates for self-expression, inclusivity, sustainability, and ethical practices. They have transformed the beauty industry by embracing diversity, promoting positive body image, and encouraging their followers to embrace their unique beauty. As the industry continues to evolve, these influencers will play a pivotal role in shaping the future of beauty and inspiring individuals worldwide to embrace their own definition of beauty. From hot topics like the 242 rule to trialling celeb makeup brands so you don’t have to, scroll on for all the celebrity and beauty influencers you need in 2025, and if you are after tips on how to contact celebrities and influencers, or wanting to reach out to influencers for influencer gifting and get them to work with you, click here
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1. Chloe Roberts
From her ‘Get Ready With Me’s’ to testing viral products, Chloe Roberts has amassed 472k TikTok followers and can help turn your makeup routine into an absolute flawless regime.
Instagram: @chloelouiseroberts_
TikTok: @chloelouiseroberts
2. Meghan Currie
New Yorker Megan Currie is sharing all her favourite beauty tips and tricks from her now iconic blue bathroom. Having amassed 139k followers on TikTok and 95k on Instagram, she is a rising star in the online beauty world.
Instagram: @meghancurrrie
TikTok: @meghancurrrie
3. Yvonne Victoria
This London based fashion and beauty influencer covers everything from stylish dinner fits to glam beauty looks. Join along with her 264k Instagram followers to marvel at her enviable make-up collection and routines.
Instagram: @yvonnevictoria
TikTok: @yvonnevictoria
4. Bennet Northen
This TikToker is letting us know all the ‘Do’s and don’ts’ of his dewy makeup routine, sharing tips and tricks to help you get picture perfect. So far his TikTok account has gained a total of 3.1 million likes and 133k followers.
Instagram: @Bennetnorthen
TikTok: @bennetnorthen
5. Leah Behn
We’ve been loving the rise in Scandi-style inspo, and this Norwegian influencer is definitely one to watch out for in the beauty and fashion world. Her TikTok has gained an 53.6 million likes and she has 12 million views on a GRWM where she shares her morning beauty routine. If you’re looking for authenticity and relatability from your social media influencers, Leah is one to follow.
Instagram: @leah.behn
TikTok: @notleahhhbeauty
6. Sonya Styles
Over 1.1 million fans have signed up to follow Sonya Styles’ unique TikTok, where she goes to major stores to try on the latest viral beauty products. Her content is fresh and fun and has a style that isn’t anywhere else on TikTok.
Instagram: @sonya_styless
TikTok: @sonya_styles
7. Alex Mayhew
This account specialises in showing the reality of maintaining a beauty routine in the middle of a 9-5 life. Make-up hacks during the morning commute, beauty unboxings and sustaining a side-hustle has garnered a Mayhew a dedicated following that is sure to rise in 2025.
Instagram: @alexamayhewxx
TikTok: @alexmayhewxx
8. Emma Mac
This Australian is influencing the beauty community with her “Clean Girl” makeup routine, and her 899k TikTok followers are here for it. She also has amounted 137K followers on Instagram. Her bubbly online persona is contagious and makes you want to mindlessly scroll through her account for hours.
9. Amaya Crichton
Amaya Chrichton has mastered the no-makeup, makeup look that everyone wants to achieve with minimal effort. She also shares how she gets ‘unready’, covering everything from the base layer to her makeup routine and how to care for your skin after makeup.
Instagram: @amayaancr
TikTok: @amayacrichton
10. Paloma Meeham
The get-ready-with-me series is an undisputed classic, and Paloma Meeham is one of the best accounts around, with her personable and big-sister like energy.
Instagram: @palomameeham
TikTok: @palomameeham
11. Emilia Silberg
This Danish influencer living in London covers everything from styling videos to different makeup looks through her Instagram and TikTok accounts, which have ammassed a following of 389k and 165k respectively.
Instagram: @emiliasilberg
TikTok: @emiliasilberg
12. Gabbie Sul
This year has all been about glowy, dewy makeup and Gabbie Sul has mastered this sought out look. Keep an eye on her in 2025 where she’ll be posting everything from her skincare regime to her favourite lip combo.
Instagram: @gabbiesul
TikTok: @gabbiesul
13. Olivia McDowell
This New Yorker pretty much does it all, content wise. From her perfect red lip combo to her fan-favourite hair care videos… she covers all the beauty tips and secrets.
Instagram: @oliviaamcdowell
TikTok: @oliviaamcdowell
14. Samantha Nicole
Samantha Nicole has amassed 340k TikTok followers through sharing her knowledge and tips on all things beauty and fashion, posting classic GRWM videos and testing out new makeup products so you don’t have to.
TikTok: @samanthaa.nicole
Instagram: @samanthaarandazzo
15. Amalie Star
This danish influencer gained popularity for her beauty and lifestyle content. She shares skincare tips, product reviews, and makeup tutorials for high-end looks even while on a budget. Her followers on Instagram have now reached 449K, and 319K on TikTok.
Instagram: @amaliestar
TikTok: @amaliebladt
16. Alexandra Anele
Based in Los Angeles, Alexandra is especially popular for her technical skill in creating flawless, sculpted makeup looks, with a focus on complexion and contouring. Her YouTube and Instagram platforms offer tutorials that range from everyday wearable makeup to bold looks. With her expertise, brands will continue to seek her out for partnerships in 2025.
Instagram: @alexandra_anele
TikTok: @alexandra_anele
17. Vanessa Li
Vanessa is from Sydney, Australia. She collaborates with clean beauty brands, offering her followers insights into ingredient-conscious products and practical self-care tips. Her aesthetic is fresh and accessible, making her a trusted voice for those looking to adopt more mindful beauty practices in 2025.
18. Janelle Mariss
This influencer is known for her sleek, polished makeup looks and vibrant fashion sense. Janelle offers her followers a mix of beauty tutorials, product reviews, and fashion hauls that emphasize versatility and confidence. She has hit over 32K on YouTube and 157K on TikTok, and she will continue growing in the next year.
Instagram: @janellemariss
TikTok: @janellemariss
19. Melody Miles
This influencer in blowing up on TikTok for her clean, aesthetically pleasing content, including skincare tutorials, makeup looks, and snippets of her daily life. Her engagement includes promoting products in a natural way that appeals to her audience and will continue to attract brand sin 2025.
Instagram: @melodyymiles
TikTok: @melodyymiles
20. Alissia Christidis
Alissia is a Toronto-based beauty and lifestyle influencer who has gained popularity on TikTok, where she currently has around 847K followers and 44.5 million likes. She is popular for her “get ready with me” videos, which showcase her style and beauty routines while connecting with her audience on a personal level.
Instagram: @alissia.christidis
TikTok: @alissiachristidis
21. Sydney Schiffer
Sydney creates a variety of videos, including hair tutorials, “get ready with me” clips, and self-care routines. She has amassed a significant following, with over 700K followers on TikTok and around 195K on Instagram. Whether she’s whipping up hair tutorials that make you feel like a salon pro or sharing her self-care secrets that even your therapist would approve of, Sydney has mastered the art of relatable glam.
Instagram: @sydneyschiffer
TikTok: @sydneyschiffer
22. Tatyana
Tatyana on both TikTok and Instagram, is a vibrant beauty influencer captivating audiences with her expert makeup tutorials and product reviews. With a following of approximately 834K on TikTok and a solid 360K on Instagram, this account will become your go-to “big sis” for all things beauty in 2025.
Instagram: @tatlafata
TikTok: @tatlafata
23. Bella Krys
Whether you’re looking for a glam makeover or everyday beauty hacks, Bella’s account delivers it all with a dash of personality. She shares eye-catching makeup tutorials, skincare tips, and beauty hacks that have garnered her a dedicated following of 84K on TikTok, and she will continue to grow in 2025.
Instagram: @bellakrys
TikTok: @bellaakrys
24. Skyler Renee
Based in Dallas, Texas, Skyler brings a fresh and relatable vibe to her beauty, makeup, lifestyle, and wellness content. Her drugstore product reviews are a fan favourite, making beauty accessible to all in 2025.
Instagram: @skylerreneeee
TikTok: @skylerreneee
25. Taylor Anise
With a keen eye for color and an ability to create looks that range from everyday chic to glam goddess, Taylor is a go-to source for anyone looking to elevate their beauty game. This influencer keeps it real and relatable—definitely someone to watch in the beauty scene for 2025.
Instagram: @tayloranise
TikTok: @Tayloranise
26. Isabella Mayer
This UK fashion and lifestyle influencer has gained 240K followers on Instagram and 239K followers on TikTok for her trendy outfit inspirations and relatable content. She’s particularly known for her 30-day autumn outfit series, showcasing her chic ensembles from popular brands.
Instagram: @Isabellapmayer
TikTok: @isabellapmayer
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