Top Beauty Influencers to Watch in 2026
As we look ahead to 2026, the beauty influencer landscape is evolving rapidly. Emerging talents are redefining beauty standards, driving trends, and engaging audiences across platforms like TikTok, Instagram, and YouTube. Here’s a curated list of beauty influencers expected to make significant impacts in 2026:
Popular platforms
In terms of content, beauty influencers have expanded beyond traditional platforms like Instagram and YouTube. They are leveraging emerging technologies such as virtual reality and augmented reality to provide immersive and interactive beauty experiences. Through these innovative mediums, they can showcase their expertise in a more engaging and personalised way, allowing their followers to virtually try on makeup, experiment with hairstyles, and explore skincare routines.
Emphasis on sustainability + ethics
Moreover, sustainability and ethical practices are paramount for beauty influencers this year. They advocate for clean, natural, and cruelty-free beauty products, encouraging their followers to make conscious choices that are kind to the planet and themselves. From promoting eco-friendly packaging to supporting brands with transparent supply chains, these influencers are driving positive change within the industry.
As the industry continues to evolve, these influencers will play a pivotal role in shaping the future of beauty and inspiring individuals worldwide to embrace their own definition of beauty.
Beauty influencers are more than just trendsetters — they’re powerful voices in influencer marketing, driving conversations around self-expression, inclusivity, sustainability, and ethical beauty. From testing viral TikTok skincare hacks to reviewing the latest celebrity makeup brands, these creators shape trends and consumer choices across the beauty industry.
Through The Handbook’s influencer platform, rated Excellent by hundreds of subscribers on Trustpilot, you can connect directly with leading UK and global beauty influencers such as Mikayla Nogueira, Nikkie de Jager (NikkieTutorials), Patricia Bright, Melissa’s Wardrobe, Annie Jaffrey, and Saffron Barker. Whether you’re planning an influencer gifting campaign, promoting a beauty launch, or looking to collaborate with talent for social media content, The Handbook makes it easy to reach top-tier beauty influencers and celebrity contacts trusted by brands. For 2025’s hottest beauty creators, from the 242 rule experts to makeup pros who test products so you don’t have to, scroll down to discover the names to know – and find out how to contact them today, how to contact celebrities and influencers.
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Emma Mac
Emma Mac, an Australian beauty creator, has captivated audiences with her “Clean Girl” makeup routine, resonating with over 893K followers on TikTok. Her engaging content and approachable style have made her a favourite among beauty enthusiasts seeking effortless elegance.
Chloe Roberts
From her ‘Get Ready With Me’s to testing viral products, Chloe Roberts has amassed 474k TikTok followers and can help turn your makeup routine into an absolute flawless regime.
Instagram: @chloelouiseroberts_
TikTok: @chloelouiseroberts
Meghan Currie
New Yorker Megan Currie is sharing all her favourite beauty tips and tricks from her now iconic blue bathroom. Having amassed 138k followers on TikTok and 94.2k on Instagram, she is a rising star in the online beauty world.
Instagram: @meghancurrrie
TikTok: @meghancurrrie
Yvonne Victoria
This London-based fashion and beauty influencer covers everything from stylish dinner fits to glam beauty looks. Join along with her 261k Instagram followers to marvel at her enviable makeup collection and routines.
Instagram: @yvonnevictoria
TikTok: @yvonnevictoria
Bennet Northen
This TikToker is letting us know all the ‘dos and don’ts’ of his dewy makeup routine, sharing tips and tricks to help you get picture-perfect. So far, his TikTok account has gained a total of 3.1 million likes and 131.3k followers.
Instagram: @Bennetnorthen
TikTok: @bennetnorthen
Amber Roe
Amber Roe is gaining recognition for her vibrant and artistic beauty content. Her creative makeup looks and bold colour choices have attracted a growing audience, positioning her as a standout influencer in the beauty industry.
insta: @worldofcolorx
tiktok: @worldofcolorx
Leah Behn
We’ve been loving the rise in Scandi-style inspo, and this Norwegian influencer is definitely one to watch out for in the beauty and fashion world. Her TikTok has gained 57.5 million likes and she has 12 million views on a GRWM where she shares her morning beauty routine. If you’re looking for authenticity and relatability from your social media influencers, Leah is one to follow.
Instagram: @leah.behn
TikTok: @notleahhhbeauty
Sonya Styles
1.3 million fans have signed up to follow Sonya Styles’ unique TikTok, where she goes to major stores to try on the latest viral beauty products. Her content is fresh and fun and has a style that isn’t anywhere else on TikTok.
Instagram: @sonya_styless
TikTok: @sonya_styles
Alex Mayhew
This account specialises in showing the reality of maintaining a beauty routine in the middle of a 9-5 life. Make-up hacks during the morning commute, beauty unboxings and sustaining a side-hustle have garnered Mayhew a dedicated following that is sure to rise this year.
Instagram: @alexamayhewxx
TikTok: @alexmayhewxx
Shima Katouzian
Shima Katouzian is an influencer making waves with her innovative beauty content. Her unique approach and engaging personality have earned her a spot among the top beauty influencers to watch in 2026.
Instagram: @herosheemaz
tiktok: @herosheemaz
Amaya Crichton
Amaya Crichton is known for her mastery of the no-makeup makeup look, offering tutorials on achieving natural beauty with minimal effort. Her content, which includes skincare routines and makeup removal tips, appeals to those interested in sustainable beauty practices.
Instagram: @amayaancr
TikTok: @amayacrichton
Paloma Meeham
Paloma Meehan’s “Get Ready With Me” series showcases her personable and relatable approach to beauty. Her content, characterised by its authenticity and warmth, has garnered a dedicated following, making her a rising star in the beauty community.
Instagram: @palomameeham
TikTok: @palomameeham
Emilia Silberg
This Danish influencer living in London covers everything from styling videos to different makeup looks through her Instagram and TikTok accounts, which have amassed a following of 392k and 172k, respectively.
Instagram: @emiliasilberg
TikTok: @emiliasilberg
12. Gabbie Sul
This year has all been about glowy, dewy makeup, and Gabbie Sul has mastered this sought-after look. Keep an eye on her this year, where she’ll be posting everything from her skincare regime to her favourite lip combo.
Instagram: @gabbiesul
TikTok: @gabbiesul
Olivia McDowell
This New Yorker pretty much does it all, content-wise. From her perfect red lip combo to her fan-favourite hair care videos… she covers all the beauty tips and secrets.
Instagram: @oliviaamcdowell
TikTok: @oliviaamcdowell
Samantha Nicole
Samantha Nicole has amassed 551k TikTok followers through sharing her knowledge and tips on all things beauty and fashion, posting classic GRWM videos and testing out new makeup products so you don’t have to.
TikTok: @samanthaa.nicole
Instagram: @samanthaarandazzo
Amalie Star
This Danish influencer gained popularity for her beauty and lifestyle content. She shares skincare tips, product reviews, and makeup tutorials for high-end looks, even while on a budget. Her followers on Instagram have now reached 467K, and 334.8K on TikTok.
Instagram: @amaliestar
TikTok: @amaliebladt
Alexandra Anele
Based in Los Angeles, Alexandra is especially popular for her technical skill in creating flawless, sculpted makeup looks, with a focus on complexion and contouring. Her YouTube and Instagram platforms offer tutorials that range from everyday wearable makeup to bold looks. With her expertise, brands will continue to seek her out for partnerships in 2025.
Instagram: @alexandra_anele
TikTok: @alexandra_anele
Vanessa Li
Vanessa is from Sydney, Australia. She collaborates with clean beauty brands, offering her followers insights into ingredient-conscious products and practical self-care tips. Her aesthetic is fresh and accessible, making her a trusted voice for those looking to adopt more mindful beauty practices this year.
Janelle Mariss
This influencer is known for her sleek, polished makeup looks and vibrant fashion sense. Janelle offers her followers a mix of beauty tutorials, product reviews, and fashion hauls that emphasise versatility and confidence. She has hit over 32K on YouTube and 158K on TikTok, and she will continue growing.
Instagram: @janellemariss
TikTok: @janellemariss
Melody Miles
This influencer is blowing up on TikTok for her clean, aesthetically pleasing content, including skincare tutorials, makeup looks, and snippets of her daily life. Her engagement includes promoting products in a natural way that appeals to her audience and will continue to attract brands in 2025.
Instagram: @melodyymiles
TikTok: @melodyymiles
Alissia Christidis
Alissia is a Toronto-based beauty and lifestyle influencer who has gained popularity on TikTok, where she currently has 853.4K followers and 46.2 million likes. She is popular for her “get ready with me” videos, which showcase her style and beauty routines while connecting with her audience on a personal level.
Instagram: @alissia.christidis
TikTok: @alissiachristidis
Sydney Schiffer
Sydney creates a variety of videos, including hair tutorials, “get ready with me” clips, and self-care routines. She has amassed a significant following, with over 889K followers on TikTok and around 310K on Instagram. Whether she’s whipping up hair tutorials that make you feel like a salon pro or sharing her self-care secrets that even your therapist would approve of, Sydney has mastered the art of relatable glam.
Instagram: @sydneyschiffer
TikTok: @sydneyschiffer
Tatyana
Tatyana, on both TikTok and Instagram, is a vibrant beauty influencer captivating audiences with her expert makeup tutorials and product reviews. With a following of approximately 910K on TikTok and a solid 432K on Instagram, this account will become your go-to “big sis” for all things beauty in 2025.
Instagram: @tatlafata
TikTok: @tatlafata
Bella Krys
Whether you’re looking for a glam makeover or everyday beauty hacks, Bella’s account delivers it all with a dash of personality. She shares eye-catching makeup tutorials, skincare tips, and beauty hacks that have garnered her a dedicated following of 98.7K on TikTok, and she will continue to grow in 2025.
Instagram: @bellakrys
TikTok: @bellaakrys
Skyler Renee
Based in Dallas, Texas, Skyler brings a fresh and relatable vibe to her beauty, makeup, lifestyle, and wellness content. Her drugstore product reviews are a fan favourite, making beauty accessible to all in 2025.
Instagram: @skylerreneeee
TikTok: @skylerreneee
Taylor Anise
With a keen eye for colour and an ability to create looks that range from everyday chic to glam goddess, Taylor is a go-to source for anyone looking to elevate their beauty game. This influencer keeps it real and relatable—definitely someone to watch in the beauty scene for 2025.
Instagram: @tayloranise
TikTok: @Tayloranise
Sara Esposto
Sara Esposto is an Italian creator known for blending humour, charm, and relatability into her digital content. She has become an inspiration to many girls in the global beauty and lifestyle space. Whether she’s sharing playful skits, lifestyle vlogs, or reviewing the latest beauty trends, Sara’s authenticity inspires her followers, and she will continue to do so in 2025.
Instagram: @SARAESPOSTO_
TikTok: @SARA_ESPOSTO
Isabella Mayer
This UK fashion and lifestyle influencer has gained 236K followers on Instagram and 241K followers on TikTok for her trendy outfit inspirations and relatable content. She’s particularly known for her 30-day autumn outfit series, showcasing her chic ensembles from popular brands.
Instagram: @Isabellapmayer
TikTok: @isabellapmayer
These influencers are redefining beauty standards and trends, offering fresh perspectives and innovative content that resonate with diverse audiences. As 2026 unfolds, their influence is expected to expand, shaping the future of beauty culture.
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