Whether you’re looking to stream-line your wardrobe with a capsule edit of keep-forever pieces or are truly passionate about living a more sustainable lifestyle, there’s never been more choice when it comes to shopping for clothes with a conscience. There are a whole host of incredible fashion brands out there right now that are not only creating interesting, fun and quality pieces, but doing so while being transparent about their impact on the environment and executing things in the most responsible way possible.
Scroll on for seven sustainable fashion brands that are anything but boring…
If you’re a fan of the puff sleeve, romantic silhouettes and pretty prints, be sure to check out Olivia Rose The Label. The independent, British, slow-fashion label was founded in 2017 by Olivia Rose Havelock and the designer makes everything to order, sewing them herself one at a time. As she puts it, it keeps things “slow and special.” It also means that each piece can be truly made to fit the customer – any shape / size / height at no extra cost – making Olivia Rose The Label one of the most inclusive around.
Olivia makes everything to order, sewing them herself one at a time, keeping things slow and special.
For minimalist staples that will stand the test of time look to CAES, the impossibly chic Amsterdam-based label. Having been snapped up by NET-A-PORTER, the brand is bringing a conscience to luxury fashion by only releasing a few styles each season to ensure a smaller carbon footprint. Each piece is beautifully designed, impeccably cut and made from durable fabric. In short: buy now, wear forever type pieces.
Sisters Julie and Marie Skall grew up near the rugged coastal areas of North Jutland, Denmark, which gave them a deep rooted respect for nature and the environment around them from an early age. Fast forward to 2014 and they launched their eponymously named fashion label, Skall Studio, focusing on effortless, elegant and feminine styles with a sustainable and conscious approach.
The pieces really are beautiful, from the softest knits to pretty lace-detail blouses all in a muted, wearable colour palette.
There’s a misconception that sustainable fashion is boring, but The Odder Side are the Warsaw-based brand ripping up the rule book when it comes to style with a conscience. Founded by BFFs Justine and Brigitte, the duo wanted to create a line that empowered woman, was fun, sexy and modern but also responsible. To do so, they keep their supply chain short – absolutely everything is made in Poland which keeps the brand’s carbon footprint lower – and they use certified fabrics like Oeko-Tex, GOTS and Lenzing which are kinder to the planet.
And the clothes? Think 80’s style zebra print midis with sexy split hems, cute pie crust knits and the perfect pair of light wash denim jeans.
Copenhagen-based designer Stine Goya has won a legion of fans in a short space of time through her eponymous label, with everyone from Kendall to Miley, as well as Brit influencers Emma Louise Connolly and Zeena Shah being spotted in the brand’s colour packed, vibrant pieces.
The collections aren’t for the faint of heart – think loud rainbow hued palettes, textured fabrics and quirky prints – but they will certainly make you smile. Meanwhile, the brand keep things as transparent as possible when it comes to morals, from using responsible fabrics to reducing plastic waste, an honest and open policy when it comes to supply chain to ensuring they’re an inclusive and diverse label.
If you’re a fan of that borrowed-from-the-boys look, check out With Nothing Underneath. The British brand have managed to create the perfect masculine style shirt but for woman, and quite frankly, we are obsessed with their simple, quality designs, whether that’s wearing one of their billowing linen shirts over a swimsuit on the beach, or tucking a classic striped Oxford into high-waist denim.
Each shirt is made from 100% organic or recycled materials and sourced and woven to order locally in Portugal and Italy. They use the highest quality cotton for the Poplin, Brushed, Oxford and Weave shirts; natural fibres derived from the flax plant for the Linen and Weave shirts and the finest organic Mulberry silk used in the Silk collection.
This is a brand not about trend or fleeting style moments, but about a wardrobe essential you'll wear on repeat.
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London-based designer and Creative Director of Mother of Pearl, Amy Powney, has created one of this country’s best-loved and sustainable lines. Founded in 2002, the brand have become known to create designs with wit, heart and, most importantly, conscience.
Committed to complete tractability across its supply chains, the brand source sustainable fibres like organic wool, organic cotton and Tencel for each collection. And the responsible approach to fashion hasn’t gone unnoticed. The brand now show at London and Copenhagen Fashion Weeks and are stocked at the likes of NET-A-PORTER, Harrods and Saks Fifth Avenue, to name just a few.
We love the pearl-esque detail that often runs through the collection as a nod to the brand's name. Mother of Pearl is a label full of wit, heart and conscience.
Plus, shop more of our favourite sustainable brands below…