Ayurveda Is Having A Moment In The UK – These Are The Brands To Know
From butter skin to Aperol spritz makeup, beauty trends come and go quicker than Katy Perry‘s recent venture into space. But one wellness and beauty practice that has stood the test of time is the ancient Indian holistic healing system of Ayurveda. Known for using natural, plant-based ingredients, Ayurveda has long since been a staple practice in Indian households but has only recently gained popularity in the UK with brands like Kama Ayurveda spreading the goodness of Ayurveda across the globe.
So what exactly is Ayurveda? The objective of this 5,000-year-old holistic medicine system is to use natural approaches to keep your mind, body and soul healthy. Known to have healing and relaxing properties, Ayurveda is now popularly combined with contemporary research to produce beauty and wellness products that bring together the combined knowledge of ancient practices and modern science. From facial oils infused with turmeric and sandalwood to hair treatments packed with Indian ingredients like bhringraj and amla, we’ve put together a list of brands that are bringing Ayurvedic beauty secrets to British households.
Kama Ayurveda
Kama Ayurveda is a favourite in India for its authentic products rooted in Ayurveda and backed by contemporary innovation. You can expect original Ayurvedic recipes and products that use natural ingredients that are supported by highly qualified doctors and scientists who specialise in Ayurvedic chemistry. You can shop everything from their revolutionary facial oils to floral mists and serums that are real game changers when it comes to beauty. And the stunning flagship store in Notting Hill is the kind of place you’d want to spend hours browsing and learning more about this ancient philosophy.
Kama Ayurveda is a favourite in India for its authentic Ayurvedic products.
website: www.kamaayurveda.com
Forest Essentials
Forest Essentials is another Ayurvedic skincare brands that brings together anicent wisom and modern aesthetics. The brand champions the standard that “if you can’t eat it, don’t use it on your skin,” so you can expect products that use pure, fresh, natural and seasonal ingredients, which are sourced from across India.
If you can’t eat it, don’t use it on your skin.
The Soundarya Night Cream is one of our favourites – infused with 24 karat gold as a natural activator, the cream stimulates deep repair and makes your skin feel rejuvenated the next morning. You can find Forest Essentials products at their Covent Garden store or shop online.
website: www.forestessentials.co.uk
Urban Veda
Sheilesh Shah, the founder of Urban Veda is an ancient herbal enthusiast and the third of his generation to have studied the ancient holistic practices of Ayurveda so you can expect beauty products that are inspired from years of research. We love that you can shop products by concern and according to your skin type so you can easily find products that are suited for acne prone, dry or sensitive skin. A great brand to choose if you’re just starting your Ayurveda jounrey, Urban Veda offers products that are formulatd using Ayurvedic herbs, roots, flowers and fruits that help to maintain the skin’s natural balance.
You can expect beauty products that are inspired from years of research.
website: www.urbanveda.com
Mauli Rituals
This UK-based brand offers healing blends for your skin and hair that are rooted in vast generational knowledge of Ayurveda. With multiple awards to their credit, Mauli Rituals crafts powerful blends that are easy to incorporate in your daily routine. We’re fans of the brow lift acupresure tool that’s easy to carry around and helps to release facial tension and lift strained muscles around the eyes. Plus, their their Ayurvedic oil blend is perfect if you’re aiming for naturally fuller brows. Plus, each time you purchase a Mauli product, along with a sacred bell bracelet, the team donates £5 to children’s charities, and they are currently supporting Harmony House in Delhi, a day-centre for street children.
Each time you purchase a Mauli product, along with a sacred bell bracelet, the team donates £5 to children’s charities.
website: www.maulirituals.com
inde wild
Founded by fashion influencer Diipa Khosla, inde wild is a brand that’s founded on the concept of Ayurvedistry – where 5,000 years of Ayurvedic rituals meet modern, conscious chemistry that’s consciously crafted with your skin and hair in mind. Each of their formulations are natural, science-backed, and intentionally inclusive. and the products are created by a team of experts including acclaimed dermatologists, chemists, and Ayurvedic practitioners.
This writer’s personal favourite is the dewy lip treatment.
This writer’s personal favourite is the dewy lip treatment (that’s now available in a lovely caffeine flavour), that’s just perfectly buttery and instantly plumps and hydrates your lips. And if you desperately need a product to breathe new life into your hair, the Champi hair oil is an absolute miracle treatment – best paired of course with a traditional Indian head massage.
website: www.uk.indewild.com
The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.
