This Cool British Brand Should Be On Your List For Summer

Just in time for summer, British label Lounge unveils a captivating new collection that gracefully expands its repertoire beyond cherished lingerie and loungewear sets into a thoughtfully curated ready-to-wear offering, too. Consider this your invitation to discover our favourite pieces from the cute casual fashion brand to know…

In Partnership With Lounge

You may already be familiar with Lounge – we’ve long waxed lyrical on how good their auded ponté knit ensembles, delicately detailed lingerie, and charming loungewear – and they are now embracing a holistic vision for summer dressing with the introduction of their cool ready-to-wear line.

The Dust and Daisies collection blends rustic charm with bold self-expression in a line that honours and celebrates the female form through contour-conscious design and styles that feel unapologetically you. Think refined cotton coords equally suited to leisurely Sundays at home or sun-drenched city escapes; corseted maxi dresses in the chocolate brown hue of the season; and intricate-detail lingerie sets you’ll feel the best version of you in.

If you’re partial to a little Western-inspired fashion – think Taylor, Sabrina, Beyoncé – you’re going to love the collection’s campaign too. Shot on location against a dreamy backdrop of a wildflower ranch in California, the campaign captures the untamed spirit of the modern Lounge woman. Dust off your cowboy boots and dip into their stellar new collection. Here are our favourites…

2 models on ranch with horse wearing matchingpj sets

Sweet matching sets

Consider the breezy cotton pyjama sets a cornerstone of your summer style, and Lounge’s iterations are among the best.

For Spring/Summer ’25, their duos arrive in a spectrum of warm-weather hues – picture soft buttercup yellow and serene pale blue checks. Who doesn’t love a bit of pastels come spring, whether you’re embracing relaxed moments at home or styling them for daytime with sandals and sunglasses?

A breezy cotton PJ set is one of the hardest-working pieces in a summer wardrobe

We also love the boxer-style shorts paired with cowboy boots and a loose blazer for a more fashion edge and to play into that modern, fresh-spirited Western feel.

Fine summer knits

close up of knit racerback vest on model

Knitted Vest Top, £35

Lounge started as a lingerie and loungewear brand, and as they expand into more fashion pieces with the Dust and Daisies collection, they are putting their expertise in comfortable, contoured pieces to good use.

The SS25 collection takes us through earthy brown tones, sun-washed blues and soft buttermilk yellow.

Case in point: this chocolate brown, velvety-soft knit vest. Its perfect midweight feel makes it an ideal companion to high-waist denim or relaxed linen trousers as warmer days arrive. Moreover, its racerback silhouette taps into a key trend this season, offering a cool, understated style.

Effortless co-ords

This brand is the master of pared-back dressing, and nothing is easier in the summer months than an easy breezy co-ord in soft, fluid fabric.

Look for silhouettes that feel effortlessly undone, from wide hems and drop waists to contoured fits and oversized layers, with a soft colour palette, subtle stripes or textured knits to add a point of interest.

Lounge are masters of pared-back dressing

We love this bandeau top and wide-leg trouser two-piece worn simply with leather sandals and statement earrings, or more playfully with Western-inspired accessories.

model on ranch wearing cowboy hat and co-rd cream set

Linen Blend Bandeau Top, £50 | Linen Blend Wide-Leg Trousers, £70

Killer summer dresses

Drop-Waist Linen Maxi Dress, £80

Lean into life on the Prairie with this Western-inspired drop-waist, corset-esque summer dress.

Pretty lingerie

And then there is the lingerie. The Daisies section of the collection offers a softer, more intricate touch to your summer wardrobe with four new pastel lingerie sets in fresh, delicate shades: mint green, cornflower blue, lavender pink, and oyster shell white.

The devil is in the details with lace fabrics, dainty flower embroidery, and sweet bow finishes. Add to that incredible fit and form, and interchangeable brief and bra sizes and shapes, and you have lingerie you’ll feel and look great in.