A person applies facial serum from a black bottle onto their shoulder. Beside them, a glass dropper drips golden liquid and another dark bottle sits nearby—skincare essentials for London Cool Girls who truly have it all.

The typical London “cool girl” routine is a fast-paced masterclass in balancing acts. It commences with early morning sculpt workouts, followed by corporate 9-to-5s, and capped off with drinks in the city. While we embrace this urban hustle, such a rigorous pace is a fast track to burnout. But what if there was a way we could have it all? Supplement brand INORA may just have the solution…

In Partnership with INORA

INORA is currently giving away a free mini worth £35 with every UK purchase, making now the perfect time to try out one of its supplements.

Level up your wellness routine

A person with dark skin and hair in a bun is shown from behind, channelling London Cool Girls style as they hold a black bottle of Wealt Lip Elixir Serum on their shoulder against a beige background. Have It All with this chic beauty essential.
A close-up side view of a person’s face with their mouth open as a dropper dispenses amber-coloured liquid towards their lips—a scene that captures the essence of London Cool Girls who have it all. The background is neutral and uncluttered.

INORA is offering London city girls a solution to burnout with its new range of liquid supplements designed to support daily energy without compromise. Launching during London Fashion Week, it sees energy as a ritual to be seamlessly slotted into your daily routine alongside the workout classes, iced-coffee orders and business lunches. While we once sacrificed our well-being to keep up with the city’s pace, this wellness brand proves that “having it all” is no longer a myth, but rather, it’s a daily practice.

INORA’s new lineup of supplements invites us to reconsider the idea that energy must be sacrificed in order to keep up.

The three doctor-formulated, clinically tested supplements each offer different benefits, including sustained energy and focus, longevity and anti-ageing, and deep relaxation and sleep. Invented as an alternative solution to aimless supplement stacking, INORA’s range of liquid blends offers a refreshing new take on wellness that removes the guesswork from taking multiple different pills and powders. Support cell production with Marathon Not A Sprint, improve your sleep with Was It All A Dream, or try out INORA’s hero product, Wake Up Call.

Not sure which one fits into your routine? Here is our breakdown:

In need of an energy boost?

When the back-to-back schedule finally catches up with you, INORA’s hero product offers the essential energy boost your lifestyle demands. This caffeine-free food supplement is an easy addition to your morning routine and will help you sustain much-needed energy all day long.

Wake Up Call is designed to help you tackle the day head-on without facing the dreaded jitters or mid-afternoon crash.

A woman with smooth skin holds a black bottle of skincare serum close to her lips, gazing to the side—a true Have It All moment. The neutral background highlights her glowing complexion and the product, channelling effortless London Cool Girls vibes.

After a few days of taking it first thing on an empty stomach, I began to notice that my mornings felt brighter and more energised. To my surprise, that clarity lasted well into the afternoon and for the first time in months, I found myself skipping my lunchtime coffee run.

Amelia, Culture & Lifestyle Writer/Creator

The product is formulated with B12, an essential vitamin for energy metabolism and nervous system function, as well as Gotu Kola, which is traditionally used to support memory, mental function, and circulation. Other key ingredients include Panax Ginseng and Methylated Folate, which aid stress resilience and brain health. The ease of use is also a massive plus. Simply pipette the product directly into your mouth roughly 30 minutes after waking up. The zesty orange flavouring also makes it feel like a morning treat.

Looking to increase your focus?

If the corporate 9-to-5 is inducing unwanted stress, Marathon Not A Sprint offers a solution to help you increase your focus and mental resilience. Among its other benefits, it also defends against signs of ageing and supports cognitive longevity.

Formulated with Lion’s Mane, NAD+ precursors, vitamin B3 and C, and an array of other agents that promote focus, mental clarity and cell renewal, this is the ideal supplement to seamlessly incorporate into your busy everyday life.

A black skincare serum bottle labelled Marathon Not a Sprint is positioned between the bare shoulders of two people with different skin tones, capturing the London Cool Girls vibe against a neutral background.

It’s safe to say I’ve had a pretty crazy week, juggling both work and personal life! Over the past week, I’ve been using Marathon Not A Sprint and it’s made a noticeable difference. I’ve felt far more balanced and regulated during a time when I’d usually be completely all over the place.

Caitlin, Senior Campaign Success Manager

This supplement can be taken as and when desired, so it is an easy one to throw in the handbag and use on the go, offering a perfect pick-me-up for when the day starts to get a little more demanding. Caitlin added that taking a few minutes each afternoon to slow down and have the supplement has become a grounding exercise that has helped her to stay productive, focused, and on track.

After a restorative sleep?

Was It All A Dream? invites users to wind down and sink into a restorative rest. It encourages natural relaxation and emotional calm, ultimately aiding a longer, deeper sleep.

It also helps to combat groginess, so you can wake up feeling well-rested and ready to take on the day. Take the supplement before bedtime and embrace the calming effects of chamomile, lemon balm and passionflower.

I’ve only been using this supplement for a few days and, while I don’t notice a difference with how quickly I go to sleep, I have been sleeping more deeply so I’m keen to keep using it.

Natasha, Digital Editor

This carefully crafted formula has been built around botanicals that have been known to support relaxation and sleep for centuries. The combination of passionflower, valerian, and lemon balm calms our nervous systems, while Montmorency cherry gently supports melatonin production.

Shop the range

In a city that famously never sleeps, INORA is giving us the tools to keep up and ‘say yes’ without having to forego our energy entirely. Whether you’re swapping that third espresso for a drop of Wake Up Call or finding your calm amidst the chaos of the 9-to-5 with Marathon Not A Sprint, these supplements prove that perhaps we really can have it all.


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