7 Ways To Make Your Beauty Regime More Sustainable
It’s Earth Day today, so what better time to look at our own habits and find ways to be more environmentally friendly, starting with your beauty routine? From ditching plastic packaging to giving up your face wipe habit, there are plenty of ways to make your daily routine more sustainable. We’ve pinpointed some of the ways to make more conscious choices when it comes to your skincare regime and makeup bag, plus handpicked our favourite brands doing sustainability well.
1. Do your research
Know your stuff when it comes to the brands you fill your beauty arsenal with, whether that’s your everyday skincare heroes or makeup must-haves. It’s not all about recyclable packaging, look to brands that use less water in production, natural ingredients and are transparent about their wastage.
If you’re serious about where your makeup and skincare are coming from and what it is doing to the planet, it’s worth following key industry players who know their stuff. Justine Jenkins is one of the UK’s leading ethical and cruelty-free makeup artists – she regularly makes up the faces of Fearne Cotton, Laura Whitmore and Keeley Hawes – and is a foundation of knowledge on the ‘gram. Follow her for beauty tips and brands to know.
Shop smart and look at retailers’ sustainable beauty edits – NET-A-PORTER has a whole beauty section dedicated to sustainable brands. It’s expensive, but the brand selection is hard to beat.
2. Shop less
We’ve got our heads around a capsule wardrobe, it’s time to do the same with your beauty cabinet. No one needs 12 eyeshadows and 34 lipsticks, so edit out what products you use on a daily basis, plus some fancy stuff for nights out, weddings, etc. and go from there.
Buying less and buying smart will cut your makeup bag in half.
It’s also worth checking out multi-use products that can double up as two-, three-in-one products which will lower your packaging usage. Plus, buying less and buying smart will cut your makeup bag in half.
3. Look for the cruelty-free label
The leaping bunny logo guarantees brands haven’t been testing on animals and most are keen to shout from the rooftops how sustainable and ethical they are. If you can’t find an answer on the product itself, take the time to look on the brand’s website and email customer service if needed. But be aware that if a brand isn’t clear about their sustainability, ethical stance or testing policies, chances are their answers to your questions won’t be the ones you want.
When it comes to cruelty-free brands specifically, the big brands have improved a lot in the last five years and many of the huge players are doing their bit. Brands like Fenty, bareMinerals, Charlotte Tilbury and Victoria Beckham are all paving the way for huge commercial names that are honest about their approach.
4. Ditch single-use products
You’ve switched your bottled water habit to a refill, but have you ditched your face wipe habit? Shame on you. Not only are wipes terrible for your skin – any skincare specialist will tell you it’s all about the double cleanse – but they are awful for the environment too. In fact, 7.6 billion pounds of wipes are thrown into landfills each year, which equates to a ghastly 20 million makeup wipes a day.
7.6 billion pounds of wipes are thrown into landfills each year, which equates to a ghastly 20 million makeup wipes a day.
Ditch the wipes and buy some muslin cloths to remove makeup, swap your cotton wool pads for reusable pads and shop for biodegradable bamboo and cotton swabs instead of plastic buds.
And if you’re a fan of the sheet mask (trust us, we love one as much as the next beauty junky) consider more sustainable options from the likes of Maskologist, Orgaid or Dr Dennis Gross – look for compostable or biodegradable on the packaging. L’Oreal do a great reusable sheet mask, too.
5. Buy refills where possible
Cutting the amount of packaging used in beauty can significantly help get you on track to a more sustainable regime. There are plenty of brands doing their bit with refillable packaging, from tan brand Isle of Paradise to cool haircare brand Ouai and Fenty’s SPF-packed daily moisturiser. Even Charlotte Tilbury has a refillable Night Cream.
6. Recycle your empties
Plenty of brands offer in-store initiatives to keep you coming back for more than just a new lippy. L’Occitane accepts any empty beauty product, regardless of the brand, at all their stores, and they’ll reward you with 10% off your next L’Occitane purchase. & Other Stories runs a similar program: return any of their own brand beauty empties, and you’ll receive a 10% discount voucher to use in-store within three months.
The Body Shop encourages customers to join their Return. Recycle. Repeat. scheme by bringing back any five empty bottles, tubs, tubes or pots. These items are then repurposed and recycled into raw materials for new packaging. And for makeup lovers, MAC’s Back to MAC program is a no-brainer—return six MAC containers to a store or counter and you’ll receive a free MAC lipstick.
As for bottles, tubs, and tubes that don’t come with in-store perks, it’s still important to do your bit at home. Be honest: do you always recycle your beauty empties? Set yourself up for success by placing a dedicated recycling bin in the bathroom or under your dressing table to make it easier to recycle whenever you can.
7. Buy bigger and better
Stock up on jumbo-size bottles of your most-used products where possible – this trick is particularly helpful when it comes to regularly used shampoo and conditioner – and ditch buying smaller bottles so often. You may be dropping more cash up front, but they tend to be more cost-effective in the long run, plus you’ll need to stock up less frequently. Win-win all around.
Some brands we love doing their bit…
The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.
