This Season’s Best Photoshoots
With almost three months of 2025 under our belt, we’ve seen hundreds of viral photoshoots on social media, whether it be from a magazine editorial or new marketing campaign. This list is made up of our favourites, and what they mean for the associated brands and celebrities in the future. From soft pastels and hazy photos to bright pops of colour and illustration, here are some that particularly stand out.
Zendaya for Louis Vuitton x Murakami
For this campaign Louis Vuitton went global with their collaboration with Takashi Marakami, a Japanese artist whose style of bright colors and cartoonish floral patterns is instantly recognisable. Dressed in pastels and denim in front of striking city scenes, Zendaya is captured in fun poses with Louis Vuitton’s OnTheGo bag that makes us dream of warmer days ahead. The fun blossom illustrations surrounding her add a level of playfulness that makes this campaign stand out as an exciting blend of culture and design.
Sabrina Carpenter on the Cover of American Vogue
No one can deny Sabrina Carpenter’s success as of late, which is probably why she took the spot on the cover of American Vogue for their March edition. Shot in risqué pastels that emulate romance, classic Hollywood, and her own viral tour outfits, Steven Meisel captures Carpenter entirely in her element. She isn’t afraid to push boundaries, and she’s rewarded with an instantly recognizable style that reflects her sense of humour, maturity, and outgoing personality in one.
Tate McRae for Rhode
Rhode has established themselves as a brand for the it-girl over the last few years, and who better to show that then rising pop-star Tate McRae. In this shoot McRae is photographed with a giant version of Rhode’s peptide lip shape, such a creative way to incorporate the brand’s products. With her wearing her personal sporty style in eye-catching and dynamic poses, it’s the perfect blend of the signature brands for both McRae and Rhode.
Alix Earle for SipMargs
After her rise to fame on TikTok, Alix Earle combined her newfound influence and marketing experience to pursue different business adventures. What stands out about this photoshoot of her recent relaunch of SipMargs is how loyal it is to Earle’s image and branding. She’s probably most known for attending the University of Miami, and the laidback, sunny, setting of a golf course is an ideal backdrop for this campaign. Perfect for drinking a cool margarita on a warm summer day. This is influencer marketing done right: this collaboration feels authentic to Earle’s personal brand making the product more appealing to us as fans.
Tyla on the Cover of British Vogue
British Vogue’s March 2025 issues featured the phenomenon Tyla, a South-African music artist currently dominating the popiano scene. Her bold, energetic style is captured in contrasting pops of color and patterns. Confident, beautiful, and unique, Tyla brings all this and something new to the industry. We love how this is shown in the variety of this photoshoot. She feels like a breath of fresh air in a space that can occasionally feel repetitive.
Ayo Edebiri on the Cover of W Magazine
In photos taken by the esteemed Luca Guadagnino, Ayo Edebiri looks stunning in timeless outfits. Guadagnino says he was inspired by actors from the 60’s, which makes this shoot the perfect blending between the past and the future of Hollywood. Edebiri stands out as a rising actress and comedian as her credits only continue to grow. These images only make us more excited to see what she has in store for us.
Petra Collins and Adwoa Aboah for & Other Stories
& Other Stories leans into the perfect energy for their Spring Fashion Campaign, with angelic and dreamy photography to the tulle and pastels of Petra Collins and Adwoa Aboah’s outfits we can’t help but smell flowers blooming when we look at this shoot. They lean into the trends of spring that clearly establish a theme, such as ruffles, layers, and inspiration from 70’s fashion.
Ariana Grande on the Cover of Vogue Italia
With Ariana Grande’s recent reintroduction into Hollywood, the cover of Vogue Italia’s March edition brings her right back to its classic style. Dressed in Swarovski crystals, calling attention to another collaboration of hers, she looks like a painting in slightly distorted images that radiate sheer glamour. There has been talk online of Grande playing Audrey Hepburn in a biopic sometimes in the future, and we can’t help but think these photos only add to the strength of that campaign.
