6 New-Gen Golf Brands For Looking Cool On The Course

Golf has a reputation for being a bit stuffy, especially when it comes to style. But UK-based brand Manors is changing the game by injecting some much-needed fun and personality into golf apparel.

“We’ve become so obsessed with perfect scores, we’ve forgotten that fundamentally golf should be about having fun,” their website says. Their brilliant menswear collection embodies this philosophy, blending classic heritage styles with a fresh, modern twist.

We’ve become so obsessed with perfect scores, we’ve forgotten that fundamentally golf should be about having fun

You’ll find sporty jackets inspired by ’90s Olympic teams, on-trend colours like their must-have brown Stableford trousers, and luxurious merino wool pieces crafted in Scotland. Smart and cool in equal measure.

If Clapton made golf wear, it would be this. Anti Country Club does exactly what it says on the tin – anarchism to old school golf culture.

Despite its East London vibes, the brand was actually born in Tokyo, which can definitely be felt in the cool, oversized streetwear-inspired cuts and details. They offer high-functionality pieces with contemporary designs and a strong brand identity, as well as some very cool partnerships with names like Adidas, Vans, and Metalwood Studio.

Anti Country Club gives a sartorial two-fingers to old school golf culture.

You’ll find back-print tees, bold slogan caps, and their brilliant take on the iconic Adidas Originals Gazelle sneaker, reimagined for the golf course.

Born in L.A., Students was founded for the young golf crowd, to bridge a gap between pieces they wear on and off the course. Think baggy tees, playful slogan hoodies, and on-trend layering pieces.

Whilst the aesthetic feels worlds away from the usual conservative golf look, the pieces still feel smart and stylish, and the price point is very reasonable.

We particularly love the Captain Polo Shirt – a traditional golf top design, but with cooler, more modern proportions, and the Vincents Knit Vest – great layered over a t-shirt, on or off the course.

Students was founded for the young golf crowd, to bridge a gap between pieces they wear on and off the course.

Malbon is here to make the golf course a more inclusive, common ground, and they’re doing it with their impeccably cool designs and fresh take on golf gear.

It’s no surprise that the brand has won a legion of fans, from the likes of Justin Bieber and Travis Scott, and even collaborated on a line with the master himself, Tiger Woods.

Malbon is here to make the golf course a more inclusive, common ground.

Head to them for tasteful colour palettes of pale blue, khaki and brown, and design-led branding like their hawk and dove logos. They also do a great range of accessories, from towels to tees – definitely one to bookmark for Christmas gifts.

Resort is the London-based brand making waves on the modern golf scene. Their ethos is simple: “Be inclusive. Make friends. Don’t alienate. Honour the history. And don’t be a dick.” You can’t argue with that.

Founded by a trio of friends – Matt Paton, Jake Phipps, and Benny Robinson – the brand has a no-BS approach to sport elitism, crafting a label that is both inclusive and cool. Think a collection that mixes retro sportswear with heritage-driven knits and streetwear-style logos.

We particularly love their unapologetically bold colour palette – bright green, royal blue, and watermelon pink will definitely get you noticed on the course. They also offer a great selection of reasonably priced accessories, including fun illustrated golf balls (we love the burger design) that will make the perfect stocking filler.

The brand has a no-BS approach to sport elitism, crafting a label that is both inclusive and cool.

You’ll know Abercrombie for their dangerously comfy loungewear, varsity sweatshirts and great denim, but they have also really upped their golfing game of late.

Whilst the pieces are the most technically crafted, they offer a relaxed approach to the sport, with vintage-inspired clubhouse-style sweatshirts, 90s-esque branding and laid-back pieces perfect for on and off the course. They even do a cool golf-meets-soccer football shirt, which feels very of-the-moment.

Abercrombie has really upped its golf game of late.