Whilst Paris will forever be seen as the timeless style capital, London is where it’s at if you want to follow the cool girls. From the modern heritage muses to the minimalist masters, and the all-out maximalists, these are the London fashion influencers we always return to for style inspiration.

Monikh Dale (@monikh)

Monikh has the rare knack for taking low-key staples – a crisp white tee, a navy knit, or oversized cargos – and making them feel so impeccably cool. She prioritises quality and silhouette above all else, and is a cheerleader of the tailor; she knows a good alteration is the secret to a perfect fit (a tip the short girlies will appreciate). With a high-low mix that pairs The Row, VB, and Khaite with M&S and Gap, her wardrobe feels aspirational yet entirely wearable.

Follow @monikh

Verona Farrell (@secondhandhuns)

You likely know Verona from her days in Sweden writing for Vogue Scandinavia, but the Irish style queen has officially traded Stockholm for London. Her wardrobe reads like a ’90s indie rom-com: a curated blend of vintage treasures and high-glamour pieces. Follow her for the best secondhand finds, BTS Fashion Week access, and those viral lists (e.g., “Things I Find Incredibly Rock ‘n’ Roll”) she’s mastered.

Follow @secondhandhuns

Lizzy Hadfield (@lizzyhadfield)

Splitting her time between London and NYC, Lizzy offers more than just outfits; she’s your go-to for the best bars and bistros in both cities. As a photographer, her content is beautifully shot and considered, and you’ll love her grid if you’re into a cool, clean aesthetic. Think dark straight-leg denim and excellent leather jackets. Essentially, Carolyn Bessette-Kennedy reimagined for East London.

Follow @lizzyhadfield

Liu (@_liullland)

If you’re ever in need of a mood boost, head straight to Liu’s page. A self-confessed “weirdo with a sweet soul,” she is the master of dopamine dressing and high-energy, don’t-give-A-F looks. Expect fearless print-clashing, vibrant colour palettes, whimsical accessories, and a refreshing sense of humour.

Follow @_liullland

Rebecca Olivia (@rebeccaferrazwyatt)

London-based Rebecca perfectly encapsulates the Ganni Girl aesthetic. Her style is a masterclass in unexpected pairings: oversized lace collars with Adidas Firebird trackies, baggy denim with delicate lace belts, and sporty jackets topped with silk headscarves. With a penchant for polka dots, stripes, and checks (often all at once), she is a primary source of inspiration for the maximalists.

Follow @rebeccaferrazwyatt

Karina Marriott (@styleidealist)

The stylist, presenter, and writer behind The Style Idealist has built a loyal following of 130k+ for good reason. Her videos are packed with golden nuggets of advice, from the only wardrobe heroes you’ll ever need to emulating celebrity style realistically. Visit her for sharp tailoring, bold pops of colour, and some seriously glamorous occasionwear.

Follow @styleidealist

Liv Purvis (@livpurvis)

One of the original London fashion bloggers, Olivia started What Olivia Did in her teens and has since built a loyal community that has grown up alongside her. Now in her thirties – and adding podcaster and author to her CV – her style remains an unwavering love letter to nostalgia. If your vibe is a mix of sailor girl charm, subtle Indie sleaze references, and a Sézane-packed wardrobe, Liv is your ultimate muse.

Follow @livpurvis

Grace Murphy (@gracemurrphy)

There is something remarkably timeless about Grace’s style, yet she manages to keep every look feeling modern and street style ready. It’s all about the balance: she’ll pair a structured trench or a preppy cable-knit with a sexy sheer skirt or a pop-of-colour bag. We’re officially coining her aesthetic Modern Heritage.

Follow @gracemurrphy

Natasha Ndlovu (@natashandlovu)

Model-turned-creator Natasha splits her time between NYC and London, curating a feed so high-end it feels like one continuous editorial shoot. She loves a moody, after-hours palette, and a wardrobe full of epically-tailored blazers, sultry slip dresses, and elevated streetwear. Her wardrobe feels polished and undeniably expensive.

Follow @natashandlovu

Lucy Williams (@lucywilliams02)

You’d have to be living off-grid to have missed Lucy Williams over the past 10 years. An OG of the London blogging scene (anyone else remember Fashion Me Now?), Lucy has conquered both the fashion and interior worlds through iconic collaborations with Missoma, With Nothing Underneath and many more. Her look is the blueprint for cool girl style: a little bit tomboyish, perfectly laid-back, but always with a fashion edge.

Follow @lucywilliams02

Camille Charrière (@camillecharriere)

Raised in Paris but a long-time London devotee, Camille is a true cultural voice for our times. Beyond her 1.4 million followers and high-profile influence, she is an author whose debut memoir, Ashamed, launches this spring. Fashion-wise, we love her risk-taking attitude – she packs in everything from vintage furs to sheer, custom Harris Reed wedding dresses with total confidence.

Follow @camillecharriere

Alexis Foreman (@alexisforeman)

Whenever we’re looking for minimalist inspiration, we head straight to London-based Alexis Foreman’s socials. The multi-hyphenate Art Director, Style Curator, and Creative Consultant is a mainstay of the London scene for a reason. Her page is a masterclass in monochromatic dressing, epic tailoring, and a refreshingly stripped-back approach to beauty.

Follow @alexisforeman


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