It may not be Easter just yet but that doesn’t mean you can’t peruse these sweet listings across London…
Sweets and cakes are a staple favourite of everyone’s ‘treat’ diet, as they remind us of our childhood, a much simpler time when ugly words like ‘taxes’ and ‘wrinkles’ didn’t exist. So it’s no surprise that sweets excite adults, just as much as they do a sugar-craving five year old. Plus, let it be known that we would happily push said five year old out of the way if they were about to get their hands on the last fizzy cola bottle (don’t judge, you know you would do the same).
And cakes? Well, alongside their appeal heightening as a result of Paul Hollywood handshakes and Great British Bake Off shenanigans, they’re also a key part of all of our lives; being shared at special occasions be it a birthday, anniversary (or maybe you just eat cake simply because you can!) So, why not give into your sweet tooth cravings and check out our list of London’s best sweet and cake shops below…
The flagship store for this kooky ‘cake bakers and joy makers’ is in Brighton, but thank the confectionary Gods, as they also have a London location. Known for their outstanding window displays and a top-secret ingredient that allows them to mould their product like clay, resulting in chocolate animals, like butterflies and frogs, this place truly is a fantasy straight from the mind of Willy Wonka.
Where: 27 Shorts Gardens, Seven Dials, London WC2H 9AP
Peggy Porschen has seen many an influencer adorn its exterior to pose for a quick insta-snap. The enticing location has an outside as pink as the icing on the cakes, and a vibrancy like no other that goes hand in hand with chilled Champagne and a slice of something sugary. Having just launched their Pumpkins and Pearls Autumn Collection, it’s the perfect time to indulge! Be it a golden apple and chai cake to diamantes and pearls skulls cookies, there’s enough to entice your taste buds.
Where: 116 Ebury Street, Belgravia, SW1W 9QQ
OK so it isn’t sweets, but Mast Brothers is artisan chocolate at its finest. For those who are happy to splash a little extra cash in the name of a good chocolate fix, then you just have to get your hands on the Mast Signature Collection; sitting in a sleek and ominous black box, the 12 chocolate bars would make for the ideal Christmas pressie for anyone with a sweet tooth. Or, nip into the Shoreditch shop to pick up some hand crafted confectionary and marvel at the beautiful packaging. The ethos is pretty simple; delicious and organic ingredients are magically concocted to bring you moreish confectionary. Thanks us later!
Photo credit: The Scout Mag
Where: 19-29 Redchurch Street, Shoreditch, E2 7DJ
If Wes Anderson owned a cafe, the chances are it would look like this! Palm Vaults in Hackney screams pastel shades and wicker chairs and greenery. Their menu is coloured with scrumptious vegan offerings on pretty plates, and lattes in opulent shades that will have you sipping for the ‘gram. The most important part? Cakes. As pictured, the cakes are as quirky as the interior, donning satirical sayings and popping up in pastel shades; you can order them in full online or visit the store.
Where: 411 Mare Street, Hackney, E8 1HY
We’re not surprised this sweet shop is called Sugar Sin, what with the delectable goodies found inside it’d be a sin not to indulge! There’s a huge array of pick n mix on offer, alongside vegan offerings too and seeing ’tis the season you can get your hands on a hamper filled with the receivers fave sweeties. If you’ve got your finger on the pulse of the sweet world, you would’ve seen rose and Prosecco gummies are the new Candy Kittens (SORRY, we said it!) and Sugar Sin are awash with the tasty snacks. Sugar Sin, you’re pretty sweet!Sugar Sin
Where: 1 Russell Street, London WC2B 5JD
A certain newly-wed royal couple are huge fans of Violet Cakes; to the point where they asked owner Claire Ptak to create the cake for the royal wedding – no kidding! It’s an ideal spot to pick up an American-style bake, that started as a market stall on Broadway Market. Cakes are baked with organic and low intervention ingredients, and we can confirm they taste delicious!
Where: 47 Wilton Way, London E8 3ED
If you’re looking for a stroke of the traditional, Hoxton Street Monster Supplies are where it’s at having been established in 1818. Priding themselves on being London’s, and quite possibly the world’s, only purveyor of “quality goods for monsters of every kind,” the shop clearly boasts a sensational humour, inviting Vampires, Werewolf’s, Sasquatch’s and more along to roam the shelves of goodies. Not to fear however, humans are also welcome to enjoy bags of Brain Food (strawberry bon bons) and breath remedies for zombies (mint imperials) and much more where that came from!
Where: 159 Hoxton Street, N1 6PJ. Overground: Hoxton
A rather intriguing name, Suck and Chew describe themselves as the purveyors of traditional and vintage sweets it’s no surprise to see retro decorations amidst the glass jars of sugary snacks that lines the wall. With a fantastic ‘try before you buy’ policy, this Bethnal Green sweet shop wishes to transfer you back in time to the days when there was nothing better than the lure of a free range in a sweet shop, get anything from marshmallows and bonbons to truffles and liquorice.
Where: 130 Columbia Road, Bethnal Green, E2 7RG
Hands up if you fancy an eclair, choux or chouquette baked fresh every morning by three Michelin Star pastry chef Joakim Prat?! Yep, us two and Maitre Choux is where it’s at. As the only choux pastry specialist patisserie in the world, the venue serves the most eye-catching of eclairs, and a range regularly updated to reflect the season.
Where: 60 Dean Street, Soho, W1D 6AW
Does floor-to-ceiling jars of retro sweets sound like you’re idea of heaven? If so, head on down to Mr Humbug in Greenwich, which is stocked full of sweets from a bygone era that you thought were long forgotten. With a range including white chocolate mice, coca cola bottles and acid drops, you’ll definitely be left feeling like a kid in some kind of store…
Where: 12 Greenwich Market, Greenwich, SE10 9HZ
For cupcakes galore and the occasional unicorn cake, Crumbs and Doilies are the one for you. Despite the incredulous colours, artificial flavours or additives are never used in the cakes, with all cakes being baked exclusively with the very best natural ingredients available, including organic free range eggs, Lescure AOC butter, Organic Doves Farm flour, Tate & Lyle sugars and Callebaut chocolate and cocoa.
Where: 1 Kingly Court, W1B 5PW
Unfortunately not owned by Tom Hardy, but a classic all the same, Hardys is a staple when it comes to confectionary. Think classic sweets, so jars upon jars of gobstoppers, flying saucers, rhubarb and custards and cola bottles. So, if you were a sucker for a penny chew, here’s the one for you!
Where: Across Various London Locations
And BIG NEWS: There are two more bakeries in town that you’re going to want to cast an eye over. Cutter & Squidge opened at 23 The Royal Exchange, Threadneedle Street and Peggy Porschen at 219 King’s Road – delicious!