10 Plant-Based Influencers To Follow To Inspire Your Veganuary Recipes

Food & Drink
By Lottie Woodrow | 19th January 2023
vegan fluencers

Attempting Veganuary may have felt like a good idea but you can quickly fall into the trap of repeating the meals and recipes you use purely as a safety net. To help you out, we’ve handpicked our eleven favourite plant based influencers and Instagram accounts who are renowned for their tasty vegan recipes, venturing out from the comfort zones of ‘vegan’ standards and promoting veganism as a lifestyle, rather than diet. 

From YouTubers tackling veganism hands on to the online blog that proves vegan baking isn’t all about deflated bakes and unrisen cakes, here’s who to follow to inspire your next Veganuary recipe.

If you’re after some vegan inspiration beyond your kitchen, why not try out one of these restaurants serving vegan dishes

Top Plant Based Influencers To Follow


A personal favourite of mine purely because every dish I’ve ever made myself following her recipes is absolutely delicious is @rabbitandwolves. Created by Lauren Hartmann, a classically trained pastry chef, the Instagram account and blog have since become a place for plant-based folk to head for some real, home-cooked inspiration. 

Every taste, flavour and cuisine is catered for here so your tastebuds will truly be satisfied, but those who love hearty American-style cooking will truly be in awe of all of the dishes Lauren has been able to recreate in a veganised format. She’s even got a cookbook, aptly named Southern Vegan, that’s bursting with inspiration from BBQ wings to pot pie, chicken biscuits to gumbo. Scroll through her Instagram account and uncover your next plant-based meal in no time.


For those looking to satisfy their sweet-toothed cravings should head over to @thelittleblogofvegan’s Instagram account for some serious vegan food porn – she is definitely one of our favourite plant-based influencers. Every sweet treat has been tried, tested and executed perfectly by creator Holly Jade

Having converted to veganism by choice in 2015, Holly has since been trialling and testing different flavour techniques, veganised food trends and creating the best vegan sweet treat recipes you could ever imagine. Think vegan peanut butter oreo tart, vegan s’mores cupcakes and a showstopper of a vegan peppermint Nutcracker-inspired festive cake (bookmark this one for next Christmas, you won’t regret it). For savoury lovers, she also has a delicious savoury and dinner section on her blog too that you won’t want to miss. 

As for the Instagram account, expect to be drooling as you scroll through.


Not so much a recipe Instagram account – although she does have some incredible recipes you’ll want to give a try – @thelittlelondonvegan’s Insta is all about supporting London’s thriving vegan foodie scene. 

From highlighting the best vegan snacks on the market and trialling new restaurant menus and delivery services, to thought pieces on supporting local businesses and cutting food waste, Clare from @thelittlelondonvegan really digs deep to find the best vegan food for those looking to try it out. She also does regular foodie challenges, Q&As and collabs with brands too. Definitely one to check out for London vegan inspiration.


Expect healthy creations and hearty recipes when you follow @rachelama. The author, recipe creator and YouTuber Rachel Ama will bring you a colourful array of vegan recipes, from elevated breakfast staples to the most delicious ginger orange oyster mushrooms I’ve ever tasted.  

Back in the summer of 2019, Rachel also released her first cookbook bursting with colourful recipes, which draw inspiration from naturally vegan dishes and cuisines, as well as noting influences from her Caribbean and West African heritage.  Recently a new mother, expect some wholesome photos and Instagram stories too.


For those looking for authentic Jamaican recipes with a veganised twist should head over to @dees_table’s Instagram where the platform is bursting with spiced delights, all using 100% fresh ingredients. 

Fall in love with the fresh, simple recipe photography before heading over to their blog to recreate the dishes at home. Expect dishes such as roasted red pepper ackee seasoned rice, curry spiced squash and chickpeas with spring onion polenta, and a delicious plantain custard and passion fruit pastry topped with a sesame brittle rim. Yum. 

What we really love is that the recipes on the blog aren’t filled with an endless spiel before getting to the actual recipe; it’s straight to the point and delicious.


Headed by Roxy Pope and Ben Pook, @sovegan provides a space for real, hearty vegan eats. The posts are bright, colourful and carefully thought out, often with full recipes linked in the post too. For those who love a recipe reel too, there’s plenty to explore on here so you’ll really get a sense of what it is you need to be doing to recreate the recipes at home. 

Over on their blog, you can find recipes for all occasions, from dinner party ideas to essential condiments every kitchen cupboard should boast. Plus, last year saw the pair release their first recipe cookbook too, filled with 80 recipes you can make using just one pot. Perfect for those lazy night dinners and mid-week saviours.


Those of you who love a YouTube cooking channel will have probably stumbled across one of Gaz Oakley’s veganised recipes before, but switch over to his Instagram to really see the creations come to life. 

Gaz seems to have covered all bases with his cooking channel and Instagram, filling his space with everything from smoked ‘salmon’ carrot canapés to the fluffiest vegan Yorkshire puddings we’ve tried. His chirpy attitude and beautiful studio kitchen all make for great viewing.


A colleague actually introduced me to Max La Manna’s Instagram a few months back, but I’m so glad he did because now I can create quick and easy recipes at home from store cupboard staples. 

@maxlamanna’s Instagram is filled with short video recipes, from chickpea whip granola to vegan mini quiches, pumpkin pasta to quick and easy shepherd’s pie. Max tries to create simple recipes with little to no waste, and he’s even got an award-winning cookbook that’s well worth a buy for those invested in veganism.


Vegan fast bowls? What more could you ask for. This simple recipe Instagram account boasts bright, flavourful dishes made up of different accounts. It’s well worth the look for some mid-week dinner inspiration and simple to follow recipes. 

Expect everything from Dan Dan noodles to extra creamy hummus, stuffed cabbage rolls to the most delicious baked BBQ cauliflower wings.

That’s our round-up of the best plant based influencers to bring you all the inspiration you need to tackle veganuary… or perhaps take your vegan efforts with you through the year.

Need more foodie inspiration rather than simply following vegan influencers? Check out our recipes section.

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