What is all the hype around influencer marketing? How did this industry grow from 1.7 billion dollars in 2016 to over $21 billion dollars today? The benefits speak for themselves. Brands and marketers are using influencers to essentially multiply their ROI and audience reach, all while saving time and money. Continue reading to understand how incorporating influencers into your marketing strategy is the best move for your business.

What is influencer marketing?

Influencer marketing is a form of social media marketing where a brand or marketer partnerships with an individual that has a sizable following and influence on social media. Usually it is for marketing that involves the promotion of a product, service, or a specific marketing campaign. Influencers have trust and credibility with their audience, so the promotions they do have more power to sway followers more than a company.

Influencers have trust and credibility with their audience, so the promotions they do have more power to sway followers more than a company.

What are the different kinds of influencers?

Nano-Influencers

Nano influencers have between 1,000-10,000 followers. They have a smaller but highly engaged following, and are very effective for marketing strategies. They are perfect for influencing products that apply to a specific interest or a niche group of people. On average, they post frequently to keep in touch with their small and growing audience. For a successful marketing campaign using nano-influencers, it is most important to choose the right one. Check out our guide on how to contact the right influencer for your brand!

Micro-Influencers

With a follower count ranging from 10,000-100,000, micro-influencers have a larger platform and audience engagement while still maintaining a close connection to their following. They have strong influence and credibility with their niche community and their recommendations are highly valued. They make up 47.3% of all influencers, making them the most popular.

Macro-Influencers

Marco-influencers have a following that ranges from 100,000- 1 million followers. They are well-known content creators that have blown up, or maybe even smaller celebrities. With so many followers, they have increased visibility and audience engagement. Being able to partner with macro-influencers gives you and your brand access to crowds of people and mass awareness, it is a less of a niche community. Creators in this range are also likely to have higher quality content and equipment that can be used for marketing purposes.

Mega-Influencers and Celebrities

These include accounts with over 1 million followers, which can include content creators and TikTok stars all the way to A-list celebrities and global personalities. Partnering with a celebrity will gives the highest possible level of visibility, however there are lower levels of authenticity and connection to a target audience. There is a more broad appeal and less overall engagement. Examples of brands that should work with celebrities are premium and luxury brands, consumer goods with a broad appeal, entertainment or media, and some wellness or lifestyle brands.

Partnering with a celebrity will gives the highest possible level of visibility, however there are lower levels of authenticity and connection to a target audience.

Reach new audiences + grow brand awareness

Influencers unlock your reach to all kinds of target audiences. Choosing the right kind of influencer will help your influencer marketing campaign be most successful. Access our own database of influencers to get in contact with everyone- from small influencers to A-list celebs, and grow your business. This list of 26 beauty influencers that will be huge in 2025 is a great starting point for research. Influencers offer authenticity and relatability to their audiences, so any recommendations they make are more impactful than traditional advertising. One-off partnerships are useful in the short term, however long-lasting partnerships are much more effective in growing awareness for your brand.

How it will save you money: improving sales + ROI

Influencer marketing campaigns are estimated to be 30% less expensive than traditional advertising methods and marketing strategies! This can be explained by the fact that it has one of the highest ROIs. According to HubSpot, Short-form video content, like tiktoks and reels, are currently ranked the highest at 10%, and influencer marketing is right behind it with an ROI of 7% . The reason for these promising numbers is high level of trust and connection influencers have with their audiences, increasing their ability to persuade. About $6.5 is made for every dollar spent on influencer marketing by a company.

Connecting with nano-influencers might be your companies’ best money saving trick. Depending on the type of promotion, nano-influencers charge between $2-$250 per social media post-usually using Instagram or TikTok. Even though they have the smallest follower count, they are recorded to have the highest level of engagement. This price is great when compared to that of bigger influencers, like macro-influencers and celebrities, which charging thousands of dollars per social post.

Connecting with nano-influencers might be your companies’ best money saving trick.

Influencer marketing is also bound to drive up your company’s sales. Consumers take into consideration the recommendation made by their favorite influencers and celebrities. Chad Wyatt calculated that 69% of consumers trust what influencers say and recommend.

Finally, there is a lot of money being saved on advertising equipment for high-quality content. For smaller companies, the resources are much more scarce, so influencer marketing is a great option. Not only do influencers invest in equipment for their own content, they already have experience with video making. It is in the best interest of an influencer to make a partnership video go well because it becomes a part of their own social media feed and personal image.

How it will save you time: niche audience + alorithyms

Influencer marketing saves a brand time and effort. It has already been established that consumers trust influencer recommendations, and actually some consumer depend on these recommendations. 63% of consumers trust influencer marketing more than direct brand advertisement because the presence of the influencers feels more genuine than a brand ad or campaign featuring a random model. Now more than ever consumers want unfiltered, real content from influencers and brands. They like hearing stories and reviews of the products as it is much more engaging.

63% of consumers trust influencer marketing more than direct brand advertisement

They most time consuming part of using influencer marketing strategies is finding the right influencer to work with and the creator does the rest of the work for you. Read this piece for tips on contacting celebs and influencers successfully. The process of finding your niche target audience and growing your own platform and follower count is challenging and takes up time. With influencer partnerships, you can skip that whole part and directly gain access to the fan base your chosen influencer has already built.

The beauty of social media is that there is an enormous amount of content, users, and seamless algorithms already built into the platforms. For example, on TikTok, there are many factors of a video that index the content including captions, hashtags, sounds, and effects. While it is an incredible algorithm, it takes time to understand what factors make for a successful video. Influencers are experts in working the platforms, and the followers they amount are evidence of this. Once you find the right influencer to collaborate with, you can tap into their network and boost brand awareness directly through them.

Access our influencer marketing platform here !

Celebrity & Influencers

Want to receive more great articles like this every day? Join our daily email now