28 Pieces To Slip Into The Pretty Powder Pink Trend
Looking for a cute trend to take you into the warmer months? We think we’ve found it in pretty powder pink. From floor-sweeping wedding guest dresses that whisper romance to denim that satiates our love of pastels, and ruffled blouses that feel Chloé-inspired without the price tag, the shade is everywhere. And, who doesn’t love a head-to-toe colour trend? Scroll to see how we’re making it work.”
Ever since we saw Ariana Grande‘s stunning Oscars 2025 look – a corsetted, structured bodice giving way to a waterfall of glittering tulle – we’ve been head-over-heels for this fairytale shade. Whilst a Schiaparelli evening gown might only live in our dreams, the romance of this shade is utterly wearable in other iterations, perfect for sun-drenched days (and beyond).
Each season brings an of-the-moment palette – we’ve had vampish burgundy and rich chocolate brown in winter, calming cool pale blues this spring – and whilst we still adore those, this fresh, gentle hue of blush is calling us right now.
This gentle hue of blush is calling us right now.
It’s fresh and feminine and, let’s be honest, can easily sit on the wrong side of prim, but styled in the right way, with beautiful, fluid and graceful pieces, it can look seriously striking.
Drawing inspiration from the runway, look to the fluid ruffles of Chloé in soft pink or the puffed-sleeved, voluminous proportions of Marques Almedia’s dresses. The trend has, of course, trickled down into more affordable brands, so let’s get into some of our favourites…
Look to the fluid ruffles of Chloé in soft pink or the puffed-sleeved, voluminous proportions of Marques Almedia.
There’s COS’s relaxed linen waistcoat co-ords, perfect for beating city heat in style; H&M’s adorable babydoll mini dresses, ideal for evenings out with an oversized blazer and ballet flats; The Frankie Shop’s effortlessly chic sheer blouse, a dream paired with tailored trousers; and Reiss’s sweet ruffled Lexie dress, equally at home with cowboy boots at a festival or leather sandals on holiday.
For those who find bolder pinks overwhelming – we’re looking at you, Barbie and bubblegum – the subtle charm of powder pink offers a sophisticated alternative.
Shop the powder pink edit…
Liv Purvis’ powder pink knit adds a soft touch (and cosy top layer) to summer dresses.
Underwear on the beach? Who knew a slip in soft pink would become the perfect beach cover-up?
We love the juxtaposition of pretty pale pink with a more structured and practical barn jacket.
Spring/Summer’s powder pink married with Autumn/Winter’s burgundy hue is a match made in transeasonal heaven.
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