Move Over Summer Pastels, Here’s How To Wear Cool Primary Colours
Every season, there is one colour trend that totally dominates. Last winter we had rich chocolate brown, and for summer, there’s no denying buttermilk yellow was the shade du jour. While we don’t like the idea of colours only being cool momentarily (it’s one of the many joys of getting dressed, no?), we are always here for some fresh inspiration on how to make colour work in our wardrobes. Step up, primary colours.
Yep, you don’t have to look like a children’s TV presenter or a Rubik’s Cube to make them work. Scroll on for our top picks on how to make these superhero hues feel fresh and sophisticated.
We’re going back to the basics: red, blue, and yellow in their truest forms. Forget powder blue, limoncello, or oxblood – we’re celebrating the original, parent colours. The result? A look that’s far more chic than you might expect.
Forget powder blue, oxblood, or limoncello – we’re celebrating the original, parent colours.
Our favourite style influencers are already all over this trend. We’ve seen Lisbon‘s Raquel Costa Gomes pairing a blue peplum top with red accessories, and Marine of Prête Moi Ta Vest’s bright yellow blouse with Adidas tracksuit bottoms. You’ll get extra style points for wearing two or even all three primary colours at once. The simplicity of these shades gives the look a nostalgic, almost cartoon-like feel, and that’s what makes it so much fun.
The best way to style this trend is to let the colours take centre stage and keep everything else simple. This works brilliantly with a sporty aesthetic. Think a retro tee paired with bright blue baggy trousers, or sports luxe pieces like a red bomber jacket or Adidas’s iconic tri-striped trackies.
If sporty isn’t your vibe, look for simple, clean lines. A sunshine yellow co-ord from Reformation, for instance, looks amazing with barely-there sandals in hot red. Or, for a high-street steal, grab Zara’s draped asymmetrical dress in bold blue – under £40. Alternatively, keep things cute and casual by swapping out your jeans for a pair of primary-hued trousers and a fun t-shirt. Give the OG colours a go and see just how fun they can be.
Shop our primary colours edit…
Clash Reformation’s sunshine yellow set with a bold red heel.
Extra style points for wearing two or even all three primary colours at once.
Zara’s draped blue dress is such a high street steal at under £40.
The trend translates to accessories so well, from a bright blue cap to a cute sunshine yellow bag.
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