Parenting a teenager can be challenging at the best of times, especially when you throw strong opinions about fashion into the mix. Navigating their style can feel like a battle, whether they are rarely out of tracksuits or prefer a preppier look, but we’ve got you covered.

If you’re in the market for some new outfit options, we’ve gathered a list of brands that are not only Gen Z-approved but also fun, affordable, and age-appropriate. From the high street to independent retailers, here are 16 cool brands to know for teen girls’ clothes.

White Fox Boutique

Best for: Slogan hoodies.

What is it about teenage girls and an oversized hoodie? They simply can’t get enough of them, and White Fox Boutique is leading the way. They’re spearheading the trend with an array of colour-popping pieces, muted tones, and those all-important back-printed logos, as well as other favourites like football shirt-inspired tops, baggy jeans and baby tees.

SHOP THE EDIT…

Zara Kids

Best for: Everything!

This might be an obvious one, but Zara Kids is just so good. The quality is fantastic for a high-street brand; it washes well, and the sizes are often quite generous, which means they’ll last a little longer for growing teens. The kids’ collection goes up to age 14, which is just enough time before they’ll undoubtedly be asking to shop the adult range.

SHOP THE EDIT…

Adanola

Best for: Borrowing off mum.

Adanola’s activewear and loungewear have gained a huge fan base. While the price point might be a little higher, it makes a perfect option for birthday or Christmas presents for style-savvy teens. Look to them for varsity-style sweaters, leggings, and luxe tracksuit sets.

SHOP THE EDIT…

Subdued

Best for: A dedicated teen range and sizes.

Founded in Italy, Subdued is a brand made specifically for teens, which is probably why they love it so much. Think slouchy knits in pretty pink, statement motifs on the back of loungewear, and the ultimate Gen Z uniform of baggy jeans and cute cardigans.

SHOP THE EDIT…

Pull&Bear

Best for: Oversized pieces, from baggy jeans to skater-style hoodies.

Pull&Bear has a really fun, youthful edge to it, even though it’s not strictly a teen brand. For winter, be sure to check out their cropped puffer jackets, which are really reasonably priced and come in a wide array of styles and colours.

SHOP THE EDIT…

Urban Outfitters

Best for: Cool brands you won’t find anywhere else, band tees, vintage finds and up-cycled gems.

For many millennials, Urban Outfitters was their first foray into independent style as a teenager, when everyone else was wearing Topshop and Miss Selfridge, and it seems the US-founded store is still a firm favourite for those on the brink of adulthood. It’s a great place to find vintage tees and up-cycled denim, as well as fun gifts and cute homeware pieces for their bedrooms.

SHOP THE EDIT…

UN:IK Clothing

Best for: Baby tees and slogan sweats.

UN:IK Clothing is a home for independent labels and cool collaborations. Teens will love their baby tees and zip-up hoodies, which come emblazoned with fun motifs like sushi and French fries, as well as sporty athleisure slogans.

SHOP THE EDIT…

Life of Ease

Best for: Colour-popping leisurewear.

While technically a womenswear brand, Life of Ease’s sizes start at XS, making it a great option for laid-back, low-key looks for younger girls. Think sherbet-pink tracksuits and cool, vintage-inspired varsity jackets. The price point is a little higher, but we highly rate their quality if you’re looking for a Christmas gift for a fashion-loving teen.

SHOP THE EDIT…

H&M Kids

Best for: A bit of everything, from weekend cool to partywear and holiday dressing.

H&M obviously caters for the whole family, but their kids’ section will please both you and your little one, especially if they’ve already developed a discerning eye for fashion. There’s plenty of colour and fun motifs to keep things feeling young but cool, and girls’ sizes go up to age 14+.

SHOP THE EDIT…

Girl Gang Shop

Best for: Personalised pieces.

Older teens will love the personalised options Girl Gang Shop offers. They can get a baby-blue vest with their favourite pop artist or an oversized white tee with a phrase that makes them giggle. While some of the pieces might feel a little older, if you have a good search, you’ll find pieces they’ll definitely love – ones that will make them feel like their outfit is a part of their identity.

SHOP THE EDIT…

Jack Wills

Best for: Preppy styles with a bit of polish.

Jack Wills always leans towards that preppy, slightly polished look, so it’s worth checking out both their teen range (which goes up to size 13+) and their womenswear line, as much of it feels age-appropriate, too. This season, look to them for fun rara skirts with sweet embroidery, cosy knits in pastel hues, and bubblegum pink hoodies.

SHOP THE EDIT…

Hollister

Best for: Casual and comfortable everyday staples.

For that laid-back, California-cool style, head to Hollister. They have great sweatshirts with varsity emblems, pretty boho tops, and a fantastic denim collection. The womenswear starts at an XXS, so it has a wide scope for teens of different ages. Bookmark their upcoming collaboration with Crocs – it’s sure to be a hit with your teen – and could make for a great Christmas present.

SHOP THE EDIT…

Brandy Melville

Best for: Girls who prefer a prettier look over sporty.

There’s no doubt that teens mostly love a sporty, relaxed aesthetic, but if your girl prefers pieces that feel a little softer and more polished, Brandy Melville is the brand to know. Although it was founded in Italy, it gained a huge following with young girls in the US, and by the time it opened its first brick-and-mortar store in the UK, queues snaked down the street. Look to them for cosy frilled mohair knits, floaty white maxi skirts while the weather is still warm, and ruched-detail tops to wear with jeans.

SHOP THE EDIT…

Babble & Goose

Best for: Gen Z’s answer to Juicy Couture.

London-based Babble & Goose is a fun, Y2K-inspired brand bringing back the velour trackie bum. They are known for their soft-touch, low-waist tracksuit bottoms with signature star motifs on the back, as well as velour strapless tops and rara mini skirts (that come with built-in shorts). Teens are going wild for this brand, and it’s definitely one to bookmark if she’s after something she won’t find on the high street.

SHOP THE EDIT…

Stradivarius

Best for: Bringing TikTok trends to her wardrobe.

Whether it’s a Carhartt-inspired workwear jacket or a cowgirl Western aesthetic she’s into, Stradivarius always delivers on the trend front. The brand is essentially Zara’s little sister, and a go-to for teens who will love seeing the way pieces are styled on-site to gain a little inspiration for their own wardrobes.

SHOP THE EDIT…

Abercrombie & Fitch

Best for: Great denim and slouchy hoodies.

If you remember Abercrombie the first time it hit UK shores, you’ll understand its appeal for teenagers. The preppy rugby tops, the roomy sweatshirts and those black and white all-American campaigns. Everyone wanted to be an Abercrombie girl. It’s definitely a more expensive high street store, but their denim is excellent – we’re big fans of the barrel-leg jeans – and you can’t go wrong with a classic ‘Abercrombie’ logo hoodie. They also have a dedicated teen line that goes up to age 16.

SHOP THE EDIT…

The products on this page have been selected by our editorial team, however, The Handbook may make a small commission on some products purchased through affiliate links.


Want to receive more great articles like this every day? Join our daily email now